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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
has responded that it would create many problems trying to get background information from all their users. On UK, the British version of the site, the option to cancel your subscription, and to end auto renewal, is found under “my account settings.” It can also be terminated by calling customer support.
From 2011 to 2014 a man described by British police as a “sexual predator”, contacted thousands of women through the website. In March 2016 Derby Crown Court heard that four of the victims complained about the man to Match.com; one of the women was told that administrators could not do anything because he had not sent abusive messages through the site.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.
Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.
The judge in the case ruled on August 10, 2012 that did not breach its user agreements with consumers because the agreements "in no way requires to police, vet, update the website content" or guarantee the accuracy of profiles on the site.
At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.
On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.
It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.
On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.
The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.